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Brand

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
by Kevin Lane Keller

English | 2013 | ISBN: 0132664259 | 608 pages | EPUB | 126 MB

Branding and Design: Creating a Highly Memorable Brand for the Web  eBooks & eLearning

Posted by naag at June 19, 2019
Branding and Design: Creating a Highly Memorable Brand for the Web

Branding and Design: Creating a Highly Memorable Brand for the Web
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 27M | 2.68 GB
Genre: eLearning | Language: English

Certified Digital Brand Manager  eBooks & eLearning

Posted by naag at March 27, 2018
Certified Digital Brand Manager

Certified Digital Brand Manager
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 18 | 398 MB
Genre: eLearning | Language: English

Best Course on Digital Brand Management

This Is Not a T-Shirt: A Brand, a Culture, a Community—a Life in Streetwear  eBooks & eLearning

Posted by First1 at June 25, 2019
This Is Not a T-Shirt: A Brand, a Culture, a Community—a Life in Streetwear

This Is Not a T-Shirt: A Brand, a Culture, a Community—a Life in Streetwear by Bobby Hundreds
English | June 25th, 2019 | ISBN: 0374275793 | 336 pages | EPUB | 4.83 MB

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Ryan Moran - Brand Builder Bootcamp 2.0 (2016)  eBooks & eLearning

Posted by ParRus at Dec. 7, 2016
Ryan Moran - Brand Builder Bootcamp 2.0 (2016)

Ryan Moran - Brand Builder Bootcamp 2.0
WEBRip | English | MP4 + PDF Guides | 3840 x 2160 | AVC ~394 kbps | 25 fps
AAC | 53.4 Kbps | 32.0 KHz | 1 channel | ~60 hours | 29.5 GB
Genre: eLearning Video / Business, Entrepreneurs

What Can An Entrepreneur That Makes Over $1 Million Dollars Per Month Teach You About Building A Million Dollar Brand? … Not As Much As His Clients, Who Have Used This Process To Do The Same In 12 Months Or Less.

Matt Clark - Brand Genesis (2016)  eBooks & eLearning

Posted by ParRus at Sept. 12, 2016
Matt Clark  - Brand Genesis (2016)

Matt Clark - Brand Genesis (2016)
WEBRip | English | MP4 | 1920 x 1080 | AVC ~1345 kbps | 5 fps
AAC | 128 Kbps | 44.1 KHz | 2 channels | ~7 hours | 12.9 GB
Genre: Video Tutorial / Business, Sales, Marketing

See a Real, Highly Successful Physical Products Business Built from SCRATCH! Then, Copy Every Step to Build YOUR OWN $100K Per Month Business! So what's this all about? For the first time ever, we're showing you every single step of building a highly-successful physical products business with a REAL, LIVE example. You get to see how products are chosen, how suppliers are found, how negotiations are done, and how thousands of dollars are made selling these products on Amazon in a matter of weeks!

Creating a Brand Style Guide  eBooks & eLearning

Posted by naag at June 24, 2017
Creating a Brand Style Guide

Creating a Brand Style Guide
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | 487 MB
Genre: eLearning | Language: English

A brand style guide allows you to communicate your brand consistently across all mediums. This course will teach you about understanding branding, communicating logo uses, defining brand typography, distributing a brand style guide, and much more….

Brand Gender: Increasing Brand Equity through Brand Personality  eBooks & eLearning

Posted by AvaxGenius at Oct. 7, 2017
Brand Gender: Increasing Brand Equity through Brand Personality

Brand Gender: Increasing Brand Equity through Brand Personality By Theo Lieven
English | PDF | 2017 (2018 Edition) | 275 Pages | ISBN : 3319602187 | 6.94 MB

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity.

Build Your Brand From Scratch With Adobe CC  eBooks & eLearning

Posted by naag at Dec. 1, 2016
Build Your Brand From Scratch With Adobe CC

Build Your Brand From Scratch With Adobe CC
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | Lec: 14 | 4.20 GB
Genre: eLearning | Language: English

Create Stunning Brand Logos While Learning Adobe Illustrator and Adobe Photoshop Basics
Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections) by Jean-Noël Kapferer
English | 31 Oct. 2017 | ISBN: 3319511262 | 268 Pages | PDF | 15.21 MB

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers