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Marketing Models

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice By Albert C. Bemmaor PhD, Nicolas Glady PhD, Daniel Hoppe PhD (auth.), Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.)
2012 | 627 Pages | ISBN: 3834930601 | PDF | 6 MB

From Little's Law to Marketing Science : Essays in Honor of John D. C. Little  eBooks & eLearning

Posted by readerXXI at June 28, 2017
From Little's Law to Marketing Science : Essays in Honor of John D. C. Little

From Little's Law to Marketing Science : Essays in Honor of John D. C. Little
by John R. Hauser and Glen L. Urban
English | 2016 | ISBN: 026202991X | 496 Pages | PDF | 5 MB

Handbook of Marketing Analytics  eBooks & eLearning

Posted by Underaglassmoon at June 7, 2018
Handbook of Marketing Analytics

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Edward Elgar | English | 2018 | ISBN-10: 178471674X | 712 pages | PDF | 14.48 MB

by Natalie Mizik (Author, Editor), Dominique M. Hanssens (Author, Editor)

The Relationship Marketer: Rethinking Strategic Relationship Marketing  eBooks & eLearning

Posted by insetes at Feb. 1, 2019
The Relationship Marketer: Rethinking Strategic Relationship Marketing

The Relationship Marketer: Rethinking Strategic Relationship Marketing By Søren Hougaard, Mogens Bjerre (auth.)
2009 | 223 Pages | ISBN: 3642032427 | PDF | 3 MB

Digital Marketing Strategy: An Integrated Approach to Online Marketing  eBooks & eLearning

Posted by ksveta6 at Sept. 22, 2018
Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth
2016 | ISBN: 074947470X | English | 344 pages | EPUB | 3 MB
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Ian Dodson, "The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns"
ISBN: 1119265703 | 2016 | PDF | 400 pages | 48 MB
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson
2016 | ISBN: 1119265703 | English | 400 pages | EPUB | 12 MB

Quantitative Marketing and Marketing Management [Repost]  eBooks & eLearning

Posted by tanas.olesya at June 6, 2017
Quantitative Marketing and Marketing Management [Repost]

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice by Adamantios Diamantopoulos
English | 12 July 2012 | ISBN: 3834930601 | 603 Pages | PDF | 5 MB

Quantitative marketing has been gaining importance during the last decade.

Handbook of Marketing Decision Models, Second Edition  eBooks & eLearning

Posted by AvaxGenius at July 18, 2017
Handbook of Marketing Decision Models, Second Edition

Handbook of Marketing Decision Models, Second Edition By Berend Wierenga, Ralf van der Lans
English | PDF | 2017 | 598 Pages | ISBN : 3319569392 | 10.5 MB

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.

Advanced Methods for Modeling Markets  eBooks & eLearning

Posted by AvaxGenius at Sept. 5, 2017
Advanced Methods for Modeling Markets

Advanced Methods for Modeling Markets By Prof. Dr. Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels
English | PDF | 2017 | 725 Pages | ISBN : 331953467X | 11.98 MB

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.